this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] TheGrandNagus@lemmy.world 79 points 1 day ago (2 children)

I used to maintain a website for a bicycling club in my county that was great for getting people into biking, getting people out the house, making friends, and staying fit.

We had a banner ad along the top of the site for a local bicycle/bicycle repair shop that aided the club a lot and was very reasonable.

He got something out of it (publicity and a seal of approval towards the value/quality of his work), and we got something out of it (money to run the site, and a bit left over for things like puncture repair kits and the occasional celebratory drink after an arduous ride).

Nobody bats an eyelid to those ads. They are reasonable.

What we have now isn't that. What we have now is an insecure, malware-infested privacy nightmare that ruins webpages and stresses everybody out.

Use Firefox + uBlock origin for your own sanity. Don't let big tech make you feel guilty for not going along with their game.

[–] ramjambamalam@lemmy.ca 24 points 1 day ago* (last edited 1 day ago)

Use Firefox + uBlock origin for your own sanity. Don’t let big tech make you feel guilty for not going along with their game.

100% this and also, consider allow-listing specific sites which deserve your support, or better yet, contribute directly if you can – e.g. your local bike club forum, your local newspaper, a blogger whose work you enjoy, etc., assuming of course, the ads are reasonable.

[–] Tiger666@lemmy.ca 13 points 1 day ago

Guilty? Hahahahahaha

They will never make me feel guilty because they are the guilty ones. Guilty of greed and of destroying our society. Fuck big advetisers. They would put billboards in outre space if they thought it would make them a tenth of a penny more in profit.

I dont even consider them human to be honest.

[–] Randelung@lemmy.world 59 points 1 day ago (2 children)

Millenials are killing the ad industry!

Good.

[–] tempest@lemmy.ca 14 points 1 day ago (2 children)

It would have to be millenials since Gen z exist almost entirely in the walled garden of a phone app.

Most people now a days don't even use a desktop with a browser. I honestly expect that most of what they are "seeing" is just web scrapers for the LLM. Those are likely to "block" ads simply based on efficiency, since it shows down crawling.

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[–] pachrist@lemmy.world 42 points 1 day ago (6 children)

The web has almost always been unusable without an adblocker. Ads today are less malicious, but more insidious. Clicking the wrong ad in 2003 would brick your computer. Clicking the wrong ad today means you'll have to cancel a credit card after your personal data is compiled and sold on the black market.

Nothing new. Ads don't fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.

[–] a_wild_mimic_appears@lemmy.dbzer0.com 15 points 1 day ago (5 children)

There was a time in the 90's where ads were mostly banners, and that was fine; google's text-only ads were completely acceptable.

But that didn't last long - it went downhill with the proliferation of popups, especially the nefarious kind which created even more popups or tried to stop the user from closing them, and usage of dialog boxes.

And whoever was the first person to add sound to an ad, i wish you and your entire family tree that your genitalia translocate to your forehead.

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Ads don't fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.

I believe this to be true.

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[–] AeonFelis@lemmy.world 21 points 1 day ago* (last edited 1 day ago) (3 children)

“The growth of dark traffic undermines the ability of publishers to fund the production of quality content, or even operate as a business. We must recognise users are not the main driver causing this.”

And Scott Messer, founder of publishing adtech consultancy Messer Media, added: “Dark traffic is unlike anything we have seen before. It’s demonetising publisher content at scale without user consent.

Are they trying to present it as if poor innocent users need to be protected from the vile ad blockers?

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[–] Gibibit@lemmy.world 64 points 1 day ago (1 children)

They got it the wrong way around. Visitors who use adblock are not "dark traffic", the bullshit scripts and tracking they use are dark. The adblock users are actually the only clean traffic. The adblockers aren't "brutal", the people without blockers are being brutalized.

[–] squaresinger@lemmy.world 19 points 1 day ago (4 children)

"dark" as in "not visible". Adblock users can't be tracked (or at least not as easily), hence they are not visible to the ad companies. "Dark", in this instance, is not a derogatory term.

"Brutal" is, though. So I totally agree with you there. Ads are the brutal thing nowadays.

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[–] canajac@lemmy.ca 15 points 1 day ago (1 children)

25 years of adblockers and that is the single most important thing that keeps me from cutting myself off the web. I've donated money to adblockers and will continue to do so until I die! I send emails to the web sites that ask me to remove the blocker to tell them I will not and that there are many other sites that welcome my adblocking ass!

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[–] pyre@lemmy.world 23 points 1 day ago (2 children)

i know this may go against the general attitude here but i gotta say this does make me a little sad when i think about it. and i use adblockers as well, but i never knew what the numbers were. when it's put into context like this it's hard not to be discouraged by the fact that this is still probably a minority of users. i mean what the hell, how are people still using the internet with ads turned on.

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[–] Blackmist@feddit.uk 56 points 1 day ago (6 children)

Ad BwOcKeRs ArE StEaLiNg FwOm Us!!!!

Meanwhile Google, Amazon, Facebook, and a billion AI web crawlers can hammer the fuck out of of your site and nobody cares.

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[–] UltraGiGaGigantic@lemmy.ml 134 points 1 day ago (4 children)

People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.

– Banksy

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[–] Xenny@lemmy.world 13 points 1 day ago

Let me know when you can't inject malware via ads....

News Media: "ADVERTISERS CAN'T DISTRIBUTE ADS BECAUSE OF YOUUUUUU"

g-good!

[–] nuko147@lemmy.world 26 points 1 day ago* (last edited 1 day ago)

I used my mother's laptop once 2 years ago, and i was like, how the fuck do you people browsing without an adblock?

[–] m3t00@lemmy.world 7 points 1 day ago (1 children)

what is with p.i.p video everywhere. hate it. can't figure out how to block it. firefox

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[–] Almacca@aussie.zone 420 points 2 days ago (30 children)

The trade body called it “illegal circumvention technology”

Lol. Fuck off.

[–] BrianTheeBiscuiteer@lemmy.world 236 points 2 days ago (2 children)

Once the data enters my network it's my fucking data and I can do with it what I please.

[–] halcyoncmdr@lemmy.world 168 points 2 days ago (2 children)

Likewise, I can prevent anything from even entering my network that I don't want on it.

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[–] CrowAirbrush@lemmy.world 22 points 1 day ago

Ads are out of control, they fill my day.

My home, my rules. Ads are not allowed on the devices i BOUGHT.

99% of the targeted ads i get tend to be targeted at someone who has a family and makes 3 times my wage, so you're wasting business resources for your own gain and wasting my time by serving them to me.

So fuck off outta my house.

[–] dastanktal@lemmy.ml 21 points 1 day ago

US trade association News/Media Alliance announced it had secured the takedown of 12ft.io

Oh thats why that stopped working. Bunch of jerks.

[–] logicbomb@lemmy.world 324 points 2 days ago* (last edited 2 days ago) (12 children)

I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

[–] Steve@startrek.website 4 points 1 day ago

Dont forget the ads that are straight scams or malware

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[–] SonOfAntenora@lemmy.world 30 points 1 day ago (5 children)

The fbi suggests using an ad blocker. Guess what an ad blocker is as important as an antivirus.

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[–] Vinstaal0 32 points 1 day ago (14 children)

I don't mind the old system of one or two ads on a page or a 10-second ad at the start of a YouTube video if they don't track their users. But these days it is growing out of proportions, we are almost at American television with the amount of ad breaks in a YouTube video, and it's absurd.

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[–] Gibibit@lemmy.world 23 points 1 day ago (9 children)

Seeing static banner ads on 2000s websites without popups or tracking: 🤷‍♂️

Blocking ads on Firefox after popups and other crap started: 😀

Browsing the internet on Android before I realised the browser supports addons: 🤮

Blocking ads and tracking on Android via uBlock origin and Privacy Badger: 😀👍

My feeling of guilt when scummy megacorporations miss out on ad revenue:

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