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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette
(pressgazette.co.uk)
this post was submitted on 20 Jul 2025
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Millenials are killing the ad industry!
Good.
Shrinkage does not mean industry death but I think we all know that.
It would have to be millenials since Gen z exist almost entirely in the walled garden of a phone app.
Most people now a days don't even use a desktop with a browser. I honestly expect that most of what they are "seeing" is just web scrapers for the LLM. Those are likely to "block" ads simply based on efficiency, since it shows down crawling.
Why would anyone use a desktop? That’s like a baby’s toy!
It honestly creeps me out that so many people don't curate what they watch and just consume whatever 'their feed' puts in front of them.