this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] canajac@lemmy.ca 15 points 1 day ago (1 children)

25 years of adblockers and that is the single most important thing that keeps me from cutting myself off the web. I've donated money to adblockers and will continue to do so until I die! I send emails to the web sites that ask me to remove the blocker to tell them I will not and that there are many other sites that welcome my adblocking ass!

[โ€“] NauticalNoodle@lemmy.ml 1 points 1 day ago* (last edited 1 day ago)

I think about doing that except with sites that suggest me turning off my VPN. -If i turned it off, then that would defeat the purpose of me having a VPN.