this post was submitted on 13 Jul 2025
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This is probably going to seem wildly low-effort compared to my usual posts here, but I've found a bit of a treasure trove of print media gaming ads from magazines and sites. And they're amazing. I found it so fun to see what companies used to do to promote their games.

Things have clearly changed a lot over time, some of them are insensitive or even outright sexist, but if you just look at it through a lens of being a time capsule, it's fun.

This one's going to be very image-heavy. If you're using Boost on iOS then you might struggle to scroll through this (or maybe not? It's happened with all my other posts though, so you've been warned), if that happens just visit using your browser :)


Game Boy Advance/SP:


The 'feet' collection were from an ad company in Stockholm, in 2005. I think it is to mean you're using hands to play the GBA, and only have feet left to use for real life:


PS2:



Nintendo Game Cube:



And that's that! Just interesting to see a time when gaming was a little more experimental and edgy.

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[–] Valmond@lemmy.world 7 points 2 days ago

The nineties was the best decade.

Not low effort posting IMO, this is a part of our culture & has historical value.

[–] chunes@lemmy.world 9 points 2 days ago (1 children)

It strikes me that I have no point of reference because I haven't seen any ads for 20 years. If they stopped doing y2k edgy-style ads, what are they like now?

[–] anakin78z@lemmy.world 3 points 2 days ago (1 children)

Lol, it strikes me that I don't even know how they advertise games outside of blogs these days?

[–] UndercoverUlrikHD@programming.dev 2 points 2 days ago (1 children)

Streamers, news articles that are shared on reddit/SoMe and "leaks"

[–] anakin78z@lemmy.world 2 points 1 day ago

And I don't think any of those require these kind of advertising images. I suppose that's why we don't really see them anymore

[–] datavoid@lemmy.ml 7 points 2 days ago* (last edited 2 days ago)

Thank you sir, may I have another?

[–] enbee@lemmy.blahaj.zone 11 points 2 days ago (1 children)

Radical, as all your posts are. How the heck do you find the time?!

[–] PerfectDark@lemmy.world 14 points 2 days ago (1 children)

Oh this was nothing. My 'news' posts take me some time, and effort, which is why they're kinda on pause right now (the 17th is when I see my specialist, get blood results, see what is next etc), so for now it's this kinda thing - smaller!

But thank you so much, glad you enjoyed these :)

[–] xspurnx@lemmy.dbzer0.com 3 points 2 days ago* (last edited 2 days ago)

All the best to you!

[–] MyNameIsAtticus@lemmy.world 5 points 2 days ago

It's wild how crazy ads. The Mouse one for the GBA Micro still pops up into my head every once and a while. And my friend group still debates whether Mario is hiding a Tribal Tattoo somewhere

[–] zod000@lemmy.ml 3 points 2 days ago

I have to admit, the GBA SP was pretty hot. I still have mine.

[–] jsomae@lemmy.ml 4 points 2 days ago* (last edited 2 days ago) (2 children)

Thanks for this one, a really valuable find:

purple rectangle

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[–] ampersandrew@lemmy.world 6 points 2 days ago

Reminds me of this post on Bluesky. These ads were wild at the time, too; even some that predate this era. There was Fear Effect, which was basically marketed entirely on the back of the game featuring lesbians when that was taboo. There was Rayman standing at the urinals with a guy in 9-5 business attire presumably staring at Rayman's dick. The Neo Geo "You need a pair of these" steel balls "to play one of these" ad. Plus the shockingly racist European white PSP ad; that was a billboard, not a magazine ad, but it had "video game magazine ad energy", in this case with "(negative)" at the end of it.

[–] jjmoldy@lemmy.world 6 points 2 days ago

Nintendo advertising like this now is actually unfathomable

[–] Agent_Karyo@lemmy.world 4 points 2 days ago* (last edited 2 days ago)

Thanks for sharing!

The Swedish GBA ad campaign is very unique!

[–] tux7350@lemmy.world 5 points 2 days ago (1 children)

Might not be exactly vintage but it is getting close to 20 years old (ouch my age).

The Halo 3 advertising campaign.

And specifically this "Believe" video.

I cannot describe the emotions of excitement I felt for this game to be released. Waiting for the midnight release for this game is still one of my favorite memories haha. And once we got the game, the hours and hours of fun with friends..... really was something looking back on it.

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[–] NutinButNet@hilariouschaos.com 4 points 2 days ago* (last edited 2 days ago)

That Spider-Man box for Gameboy Advance gave me serious nostalgia. I never owned the game but I think because I saw it dozens of times behind the glass at Walmart growing up. I haven’t seen it in years. Back when they had the controllers out so you could stare up and give yourself wild neck pains from playing games while mom shopped.

[–] DivineDev@piefed.social 4 points 2 days ago (1 children)

The foot for your distraught friend/partner in prison is cold, damn I like these old ad campaigns.

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[–] atomicpoet@lemmy.world 3 points 2 days ago (2 children)

Really want to find GBA Tribal Edition in the wild—if it actually exists.

[–] PerfectDark@lemmy.world 5 points 2 days ago

if it actually exists.

Its easily available, but I suppose by 'in the wild' you mean picking it up in a secondhand store, rather than online marketplaces. If not, have a look at buyee to pick up a bargain.

Interestingly they command a higher price than I expected on eBay.

[–] MentalEdge@ani.social 3 points 2 days ago

Definitely exists. Still have mine.

[–] Dindonmasker@sh.itjust.works 3 points 2 days ago

Use protection. Buy ps2.

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