this post was submitted on 28 Jul 2025
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No i'm not calling you crazy, i actually see it the same way. Social Media is a mass brainwashing tool.
The reason why elon musk acquired twitter is because he saw it as an "social engineering" challenge, after having already taken up classical engineering challenges (tesla). the reason is because the rich see it as exactly that: society is a system that can be manipulated and twisted into shape.
that's why the fediverse is so important btw. sothat we can hold dominion over the information we consume and share.
Oh I didn't think you were calling me crazy.
I've just been told that by many Americans who are actively losing their minds trying to balance their car payment, insurance, recent medical disaster, loss of income, etc, all while spending 6+ hours a day on whatever particular algorithically designed and manicured for them slop content app telling them who to be angry at and what items to buy to give them the desired personality.
I very much agree the fediverse is very important...
But I think that Elon actually primarily bought Twitter out of a massive, massive sense of insecurity.
He needs to be widely loved and adored and seen as 'a cool guy', so he just bought the platform so that he could be in control of his own personal adulation/worship machine.
In my opinion at least, everything else is secondary to, is an outgrowth of, is a cynical tactic that may shift at any time... all to primarily prevent his own ego from collapsing.