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Downgrading the Ingredients in our Food Items: 'Skimpflation' Hits Grocery Stores in Canada [Op-Ed]
(retail-insider.com)
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A lot of people I know have noticed this. Not just in typical groceries, but in a lot of food products.
Usually they don't know what's going on, but I've heard plenty of complaints about the taste of things they buy. Even weird ones like one beer tasting like a cheaper brand.