this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
347 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Ulrich@feddit.org 2 points 2 days ago* (last edited 2 days ago) (2 children)

I actually agree with that but the only other solution is subject yourself to deeply concerning levels of surveillance, not to mention surveillance pricing.

I use AdNauseum and they have a toggle for privacy-conscious ads and I leave that on. That's my best compromise.

[–] lemmyng@piefed.ca 7 points 2 days ago (1 children)

All ad networks, even the less intrusive ones, can be abused to distribute malware. In this day and age not having an ad blocker is like rawdogging internet strangers.

[–] Ulrich@feddit.org 2 points 2 days ago

You could say the same thing about the webpage itself.

[–] muusemuuse@sh.itjust.works 9 points 2 days ago* (last edited 2 days ago) (1 children)

Toggles like that are available in other adblockers too and they pose a problem. They ad a ransom to showing you ads. You don’t want the ads but if the advertisers pay the adblocker company they get whitelisted and you see the ads anyway.

Never use those toggles.

[–] Ulrich@feddit.org 2 points 2 days ago (1 children)

They ad a random to showing you ads

hhwat

[–] muusemuuse@sh.itjust.works 2 points 2 days ago (1 children)

sorry, fixed.

[–] Ulrich@feddit.org 1 points 2 days ago (1 children)

Do you have some evidence of this?

[–] burntbacon@discuss.tchncs.de 4 points 2 days ago

Okay, I'm assuming that you are asking for evidence of the paying of adblockers to allow some ads through, and not for evidence that he fixed the typo he thought you were actually posting about?

Do a quick search for why we all now use ublock origin rather than ublock plus, and then for why we were using ublock plus rather than ublock, and then for why we were using ublock instead of adblock. There might be some adblock plus in the middle of that somewhere as well.