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According to Tim Urban's blog article on Tesla and Muck from 2015, one of Muck's stated goals was to jumpstart the other auto manufacturers into producing their own EVs to accelerate the trend toward a more sustainable energy future. Whether that was true then or now is irrelevant, but it is nice to see EVs of many brands being made and purchased. Obligatory Fuck Muck, existential disappointment that he will forever be.
That is the one credit I will give to Tesla and Musk, they made the EV not only a realistic choice, but actually cool.
The original Model S was a cool car when it was launched, but now there are plenty of other cooler alternatives.
It's not rare for the first company to bring a product to market to not be the top dog once other companies get involved.
For instance, Kodak pretty much invented the digital camera, but Canon and Nikon are the clear leaders now while Kodak's digital camera division was sold off.
Xerox has entered the chat, with the first commercial photocopier, the GUI, laser printer, and computer mouse, in addition to the ones you think of.
Except Tesla wasn't the first mass market EV. It wasn't even the second. The first would be the GM EV1 in 1997:
Many would argue that the EV1 doesn't count because it was on old technology. Fine then, the Nissan Leaf from 2009 then sporting its lithium battery:
Tesla Model S brought performance, range and styling that both of those were missing. However, we don't need Tesla anymore in the world if Musk is still benefiting from it.
Those advancements were made possible by the Roadster, which was the true pioneering product that made EVs cool again. A car that was dreamed up and invented by Martin Eberhard, and would go on to be built by someone else that gave him the shittiest end of the most shit-covered stick there ever was.
Everything that has given Tesla a reputation as an imnovative company was either done by the original inventor or their amazing engineers over the years.
Elon brings money and celebrity recognition to the company. If the celebrity recognition turns and becomes a net negative, the money is going to start becoming an issue too because his loans might get called and then he's got nothing to bring to the table. I choose to dream about that future right now.
All credit due to Eberhard and Tarpenning for the idea and some of the initial development of the BMS, but its not like they had a full car ready to sell and before Musk came in. Tesla was established as a company in 2003, Musk was brought in (with his money) in 2004. The first Roadster sold in 2008. Now stop making me say anything positive about Musk just to set the record straight. Its making me sick to talk about him positively after what he's become and how much harm he has caused human society.
Electric cars have been around for a very long time. According to Wikipedia, in 1912, 38% of 33,842 cars in the US were electric.
I think that Tesla showed that a modern performance car could be electric. It made electric cars cool again.
I would never be caught in a Tesla though.
In Tesla's case, its because they rushed to beat the competition. You'll notice they were a "tech company" not a traditional car company. The actual car companies came out with mature, fully baked, offerings rather than trying to be the first.
Oh boy, you haven't heard of the ID.3, have you? Or the bzx4. Or the corsa. Or...
The current move towards electrification would not have happened or would have taken a lot over without Tesla. The Model 3 really was a huge breakthrough by showing that you can build a car that people actually want to drive and make it affordable. That pretty much made all the excuses of the incumbents moot.