this post was submitted on 29 Apr 2025
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IMO the issue is the frequency of releases (and I say this as a former Marvel fanboy, up to ~Endgame).
People don't go to the movies often, only a couple of times per year. Without these big franchises, they distribute over the available movies, giving unknown properties the chance to get recognized. But all this goes away when people have a safe choice they already kinda know.
Now we've had a huge franchise with multiple yearly releases that keeps on going. This drained a lot of random audiences away from other movies, who in turn Marvel-ized themselves (with the quippy humor etc., you know what I'm talking about) in an attempt to still garner some support.