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Like:
People should be allowed to exist
Social programs aren't communism
The system isn't working for the people
Edit:
I've changed my mind on this.
Let the DNC go full MAGA and when they lose, because they will lose, they get the heat and we can eject them forever. At least sit them in a corner.
Progressives, you fight if you want but I don't believe the elections will be fair so it's a win win for you.
Whoever has been in the punching bag category thus far has got a steep hill to climb. I think the opposition needs to come from within the republican party, and will need to pursue headlines with a similar format in response to Trump actions that genuinely piss everyone off.
EDIT: if anyone wants inspiration/brain rot for a grass roots campaign, the gateway pundit is good template. I think that's more of a strategy to use on old people on Facebook.
I think we're at a point where most people in the US are right leaning (maybe even arbitrarily so). The democrats have pissed off and alienated enough people where that's the situation. The important thing now is to reinforce the idea that right wing beliefs and American freedom, civil liberties, democracy, etc are not mutually exclusive. That's the issue with Trump's strategy right now, as people are willing to follow him into an authoritarian future because they're focused on the "own the libs" aspect of it.