My opinion on the matter is irrelevant, I'm just explaining what the case is about.
The advertising industry is real, and will keep existing, whether you like it or not. And yes, having the option to be an informed consumer and choose who gets to track you is a net positive. Some people LIKE targeted ads.
Plus, it's not like Apple was protecting you from ads so I don't know what your point even is? You're defending them having a monopoly on who sets to advertise to you, nothing more nothing less.
That's an interesting approach. But yeah, it would need to be made law because companies wouldn't take on that work on their own.
Hopefully Salling can improve their methodology, I still think its pretty cool they're trying to promote responsibility buying.