Yes, I understand. You're right. I wonder how they could do a 100% accurate tracking, considering how intertwinned todays world economy is. I think even the most European of brands manufacture stuff in China.

[–] MBech@feddit.dk 2 points 1 day ago* (last edited 1 day ago) (1 children)

I suppose a percentage based on multiple factors could work. Like, just spitballing numbers here.

50% would be based off of ownership. If the ownership is completely european, the product gets 50%
50% would be based off of manufacturing location. If 80% of the product is from Europe, then the product gets 80% of 50%, so 40%.
Final score, 90% european. Label the product with this percentage, and you'll possibly have an advantage over your competitor if your percentage is higher.

It would however be quite expensive to make the documentation for every single product sold, but Denmark already requires something more convoluted and detailed with construction materials and environmental impact, so I suppose it wouldn't be impossible to implement. Just a matter of will.

Edit. Fucked up the percentage stuff a bit, made it make sense.

[–] Pirata@lemm.ee 2 points 1 day ago* (last edited 13 hours ago)

That's an interesting approach. But yeah, it would need to be made law because companies wouldn't take on that work on their own.

Hopefully Salling can improve their methodology, I still think its pretty cool they're trying to promote responsible buying.