It was a meme that originated from this copypasta, although it's apparently unclear where it came from:
"I sexually Identify as an Attack Helicopter. Ever since I was a boy I dreamed of soaring over the oilfields dropping hot sticky loads on disgusting foreigners. People say to me that a person being a helicopter is Impossible and I'm fucking retarded but I don't care, I'm beautiful. I'm having a plastic surgeon install rotary blades, 30 mm cannons and AMG-114 Hellfire missiles on my body. From now on I want you guys to call me "Apache" and respect my right to kill from above and kill needlessly. If you can't accept me you're a heliphobe and need to check your vehicle privilege. Thank you for being so understanding."
This could be interpreted as belittling the efforts and courage of those who do acknowledge themselves, like "oh if you're a woman then I'm a fucking attack helicopter" or something like that. I've never seen it as anything but a meme.
This is hilarious out of context