didn't see anyone touching on the most important part, and that is the decisions regarding our data we make now are coming to bite us in the ass five or ten years from now. our chicken brains can't comprehend that, not really. we need a direct feedback loop: hot stove, finger, ouch - no more touching.
up until a decade or two ago, we didn't have the concept of forever in our lives. do stupid shit in school, in uni they don't know about it. fail at one job, the next one doesn't know about it. say something stupid in front of a love interest, the next one's blissfully unaware. in our current paradigm, all of them transgressions are with you, forever.
any and all corporations even adjacent to the advertising/harvesting/mining industries have lost the benefit of doubt, forever. our interaction with them is and should be adversarial from the get go. they should never be in the position to retain any meaningful data points and polluting their ingestion avenues and obscuring activity is mandatory.
edit: the AI example is touching on it.