this post was submitted on 15 Apr 2025
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Today I went to my local supermarket and was presented with the following brands of toothpaste:

  • Odol-med3 (Aquafresh): Haleon Group ๐Ÿ‡ฌ๐Ÿ‡ง
  • Sensodyne: Haleon Group ๐Ÿ‡ฌ๐Ÿ‡ง
  • Parodontax: Haleon Group ๐Ÿ‡ฌ๐Ÿ‡ง
  • Signal: Unilever ๐Ÿ‡ฌ๐Ÿ‡ง
  • elmex: Colgate-Palmolive ๐Ÿ‡บ๐Ÿ‡ธ
  • Meridol: Colgate-Palmolive ๐Ÿ‡บ๐Ÿ‡ธ
  • Colgate: Colgate-Palmolive ๐Ÿ‡บ๐Ÿ‡ธ
  • Blend-a-med: Procter & Gamble ๐Ÿ‡บ๐Ÿ‡ธ
  • Blend-a-dent: Procter & Gamble ๐Ÿ‡บ๐Ÿ‡ธ
  • Crest: Procter & Gamble ๐Ÿ‡บ๐Ÿ‡ธ
  • Lacalut: Dr. Theiss Naturwaren Gruppe ๐Ÿ‡ฉ๐Ÿ‡ช

You have a big illusion of choice, but in the end most known brands that can also afford advertising are big international groups. I ended up getting Lacalut, the one "made in germany", which cost double.

edit: apparently it's not a great choice for many reasons, so i'll be returning that product and try some of the other recommendations, thanks!

all 20 comments
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[โ€“] d_k_bo@feddit.org 20 points 1 week ago

I buy the store brand of the drugstore (Rossmann): prokudent med. It's the cheapest, it's made in Germany and it's free from sodium lauryl sulfate, which is known to cause Mouth ulcers.

[โ€“] snuggledick@lemm.ee 11 points 1 week ago (1 children)
[โ€“] morgunkorn@discuss.tchncs.de 5 points 1 week ago (1 children)
[โ€“] snuggledick@lemm.ee 10 points 1 week ago (1 children)

Wenn da schon sowas wie "Naturwaren" oder รคhnliches im Namen ist muss ich immer erstmal googeln. Oft sind das so Lรคden mit Esoterik-Opfern als Zielgruppe denen sie sonstwas andrehen kรถnnen. Bestenfalls sind รผberhaupt keine Wirkstoffe drin (z.B. Zahncreme ohne Fluorid, also im Grunde nur Schaum mit Geschmack), schlimmstenfalls halt irgendein Mรผll, und das ganze lassen sie sich natรผrlich noch gut bezahlen.

die Quittung habe ich noch, geht dann zurรผck

[โ€“] rbn@sopuli.xyz 7 points 1 week ago* (last edited 1 week ago) (2 children)

I use this one which is the eco-line store brand of the German drug store DM.

https://www.dm.de/alverde-naturkosmetik-zahnpasta-5in1-nanaminze-p4066447341508.html

A great alternative with less plastic are also these little dental cleaning tablets. They are basically dehydrated toothpaste. You just chew the tab and then brush your teeth as usual.

https://www.dm.de/dontodent-zahnputztabletten-p4066447502381.html

[โ€“] RidderSport@feddit.org 2 points 1 week ago

Im a product blind test in the Sรผddeutsche Zeitung the dentist gave the highest marks for the regular DM-brand tooth paste - it happens to also be the cheapest one

interesting, i'll check those out too!

[โ€“] EisFrei@lemmy.world 5 points 1 week ago (1 children)

Ajona is being produced in Germany. I've been using it over twenty years and really like it. You need 10% of what you usually use with other brands (lentil size it says on the package) and it doesn't make you foam up like a rabid bunny.

[โ€“] morgunkorn@discuss.tchncs.de 2 points 1 week ago* (last edited 1 week ago)

Ajona

I saw this brand doing a bit of research for this post, but I don't remember seeing it before, it seems DM has many of the brands people like here, Netto doesn't offer nearly as much

[โ€“] Lumidaub@feddit.org 3 points 1 week ago

Sensodรผne fรผr den Gewinn.

[โ€“] AllNewTypeFace@leminal.space 2 points 1 week ago (2 children)

Do Lidl or Aldi have store brands? I imagine thereโ€™s a high likelihood of those being made in Europe.

[โ€“] MrsDoyle@sh.itjust.works 2 points 1 week ago

I used to use Lidl's own brand, 69p for a big tube. But they changed the recipe to a gel, and I don't feel it cleans as well as before. So now I'm on the lookout for an alternative too.

they do, i just never shop there because their store locations aren't practical for me

[โ€“] NotJohnSmith@feddit.uk 2 points 1 week ago

Thanks for posting, this is really useful as I'm in the UK so it presents lots of local options for me.

[โ€“] Ledericas@lemm.ee 2 points 1 week ago

alot of toothpastes have pretty bad hardness, aka abrasiveness or whitening agents, just avoid the whitening ones.

My Sensodyne purchased in the US is made in the US. And apparently they're shutting down their UK factory and moving European production to Slovakia.

I alternate between fluoride toothpaste and a Japanese hydroxyapatite toothpaste called Apagard M-Plus. There are other brands of hydroxyapatite toothpaste made in Europe, like Biorepair (Italy) and Bioniq (Germany).

[โ€“] Lifekraft@jlai.lu 1 points 1 week ago (1 children)

I dont recall american being cheap labor. Except if these are made by prisonner i wonder what is the actual cost of labor in the final price. My guess is that it doesnt account for as much as they pretend. So there is probably no reason for 2 time the price

it's impossible to know where any of those products are made, i doubt they are freighted over the Atlantic, it's only the money of the profits that's going back that way.