this post was submitted on 10 Aug 2025
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As a military veteran, this makes me a little sad... but the whole military discount thing has always made me feel weird. I mean, I'm no hero. I spent 20 years sitting at a desk, fixing computers. Why should I deserve a discount over any other office worker?
I currently live in an area far away from any military bases, so I've mostly stopped asking about military/veteran discounts. Most people here aren't used to military being around this area anyway so there's rarely a discount to offer. And I don't really care if I get a discount or not; it doesn't hurt me to pay full price.
But I've definitely worked with service members who would boycott businesses near our bases if they refused to provide a military discount. Some people get really entitled about their status. Those were the worst people I had to deal with in the service.
Seems like if you run a business near a military base then you would just set your prices X% higher than you really want to set them, and then offer an X% discount to all the people who shop there, knowing that everyone will wind up paying what you originally wanted to charge anyway
Related: JC Penney very publicly stopped pretending everything was always on sale, and just set everything to the "sale" price.
Despite the publicity of the move, sales tanked. Just a few months later, everyone involved was sacked, and they went back to pretending everything was always on sale.
Wait, was that the same as the 'not setting prices at 0.99 instead of 1.00' company?
TIL that was part of it as well
I worked at a popular restaurant near a major VA hospital, and this is how I explained why we only had a military discount for active duty, not veterans. Surprisingly, it seemed like a satisfactory explanation more often than not.
that seems like a plus
I know you got paid to be there, but still. A country without a military, even in times of “peace”, is a scary thing. Especially given the direction the world is heading these days… sure you sat behind a desk but who knows what you may have been needed to do if called upon in a worst case scenario, and so for that I say thank you for your service 🙏
The Facebook moms found us — who's making the next link aggregator?
👅💦🥾✨
Reading this made me cringe.
lol
"Thank you for your service" cringe apart, you are right, militaries are paid for the inherit risk their profession carries, even if unlikely.
Also, on a little more distopian way, if incentivized, people are more likely to enroll in your military. And I'm guessing these discounts are on the shops, so it's free benefit from the state.