this post was submitted on 15 Aug 2023
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If anyone is old enough to remember when cable first showed up, it followed a similar path. They had to complete against "free" over the air TV, so cable had to be a good deal at first to get subscribers.
Once they got the frog in the pot, they slowly turned up the heat.
The next stop for streaming will be the prominent platforms jockeying to be the next "cable" monopolies.
The sales pitch will be "buy a package of channels at a discount" over individual.
It has already begun. Amazon, Apple, Hulu all resell other channels. HBO re-branded their entire channel just to start carrying non-HBO content.
Bigger platforms will leverage subscriber base to lock in content deals so the smaller ones won't be able to compete.
Consumers will get some deals until smaller players are choked out, but as soon as they can companies will start the dry anal rape that only a near monopoly can deliver.
Well, Netflix was becoming that but then all the companies wanted a bigger cut of those sweet, sweet profits.
Now we've got 45 different streaming services. It'll be interesting to see how it all plays out especially with the anti-sharing movement.
Not to worry, us consumers will get the worst deal they can come up with that maximizes the shareholders profit above the creators and consumers. It's the American way!
What are the odds it's the cable or isp companies that offer this bundle? Comcast STB already try to be a single search across all services and point you to the app of required. ISP is the big and requires subscriber base for streaming.