this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
347 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] Blackmist@feddit.uk 6 points 2 days ago (1 children)

Before I used Firefox on Android, any search about a game I'm playing would result in a half page video ad in the top half of the screen, accompanied by the bottom half being a request to share your data with 1496 trusted data partners.

Now I use Firefox with add ons, and I get the results I requested. The modern web is basically unusable in it's raw form.

[โ€“] Vinstaal0 1 points 1 day ago

I am used to rejecting the cookies if they are not automatically blocked by Vivaldi or Firefox, but on my phone I use Safari, which still has a decent add blocker by default so most of the time it is just a cookie banner where I have to reject them. Or put the site in reader mode