this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 3 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] mic_check_one_two@lemmy.dbzer0.com 2 points 2 days ago (3 children)

Fair warning, using third-party DNS is a massive security issue; It basically allows that DNS provider to see all of the sites you’re visiting. Whenever possible, you should use a self-hosted DNS server like pi-hole.

[–] witx@lemmy.sdf.org 6 points 2 days ago* (last edited 2 days ago)

Pi hole and Ad guard are DNS filters/adblockers not resolvers. You still have to define a resolver's IP which is a third party (clouflare, quadns, etc)

[–] Vanilla_PuddinFudge@infosec.pub 3 points 2 days ago

Depends. Using some no-name dns server in Uzbekistan is likely not going to be easily reachable for your queries by your local government, if at all.

Then again, most of you don't have queries over encrypted protocols anyway, so it's an open book regardless of who your third-party is.

Best case if you're a luddite, run a very highly recommended(by the fediverse) VPN, like windscribe or mullvad, and use their dns servers. Wireguard will encrypt the queries, and the vpn being supposedly trustworthy would put any cork in it otherwise.

[–] shortwavesurfer@lemmy.zip 1 points 2 days ago

Thats true, i just didnt want to setup the reverse proxying for that. Also, its DoH ao my isp doesnt get my dns.