this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
347 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Almacca@aussie.zone 17 points 2 days ago* (last edited 1 day ago) (1 children)

Then I guess I'm not looking at those pages. No skin off my nose. That said, Firefox with Ublock Origin plus a couple of other ad-blockers seems to be working pretty well for me. Anything with a paywall, I just move on.

[–] grue@lemmy.world 21 points 2 days ago (2 children)

Then I guess I'm not looking at those pages. No skin of my nose.

That works until every website starts doing it.

[–] Almacca@aussie.zone 16 points 2 days ago (1 children)

:shrug: So be it.

[–] AntEater@discuss.tchncs.de 3 points 1 day ago (1 children)

Exactly. I'll go back to browsing the web with Lynx before I accept ads. If it breaks, it breaks...

[–] Arcka@midwest.social 3 points 1 day ago

Gladly go back to every site having an animated 'under construction' gif.

[–] Dojan@pawb.social 4 points 2 days ago

I use Mullvad's VPN and DNS on a router level. Every device on my network is blanketed by it. Some services don't work, but I am willing to sacrifice their profits for my integrity. Thus, to them I say 然らば fuckmothers.