this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
343 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] shalafi@lemmy.world 57 points 2 days ago (1 children)

Ex was mad that my PiHole was blocking some FB stuff so I turned it off.

"The internet's slow."

Looked over her shoulder and pointed to her (still loading) screen:

"Ad, ad, ad, ad, ad, ad, ad, ad..."

"FINE! Turn it back on!"

[–] muusemuuse@sh.itjust.works 5 points 2 days ago (1 children)

Don’t date stupid people. Incentivize intelligence.

[–] 418_im_a_teapot@sh.itjust.works 6 points 1 day ago (1 children)

I know surgeons who can’t start a zoom call. Being uneducated in a particular area is not stupidity. If you avoid dating someone over their lack of adtech knowledge, I would assume they are the one that dodged a bullet.

[–] muusemuuse@sh.itjust.works 0 points 1 day ago (1 children)

adtech is nothing new or exotic. We have been dealing with this shit for years. if they still do not have a very basic knowledge of it by now, that's not a great sign.

[–] 418_im_a_teapot@sh.itjust.works 1 points 11 hours ago (1 children)

Unix and lawnmowers are nothing new or exotic either. I’m not stupid for not knowing how to repair a lawnmower, and I wouldn’t presume you’re stupid just because I can run circles around you at the command line.

I would, however, question your intelligence if you lack the ability to perceive the reasons behind different people knowing different things. It’s not that complicated.

[–] muusemuuse@sh.itjust.works 0 points 9 hours ago

Oh I’m fully aware people can specialize their intelligence, focusing so much on some areas they neglect others and fall behind. However, that’s also a choice they made. That unbalanced tech tree was their own doing.