The post is not an indictment of recycling per se. Rather, it points to the absurdity of promoting individual contributions while ignoring the carbon footprint of corporations and the obscenely wealthy.

More like, we have to be perfect but billionaires get to be unethical.

Even if most every day people would lower their carbon footprint as much as possible, corporations would simply say "Neat, we can pollute more, we're within target emissions", and they would

So, this 'personal responsibility' recycling thing was pushed by corporations to excuse their wasteful bullshit.

Except the situation really is bad enough we need to be pinching fucking pennies ecologically. So we should be doing stuff like this (and actually recycling things rather than just dumping them, as happens now)

But none of that matters while billionaires are fucking around; you're just ordering cheap drinks at the craps table so maybe you can play a few more rounds. Your gains will be harvested to fuel the degenerate tendencies of the wealthy. They would matter in another world, be necessary in another world, but don't in this one, where they are necessary but wasted.

if I told you jumping jacks would save the world would you do it? if what she's doing is exactly as effective as jumping jacks, should she be wasting her time, or finding a method that is effective?

the point of these memes is to normalize that line of thought, i would not be the least surprised if they originate from the fossil fuel industry.