this post was submitted on 18 Jul 2025
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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This is shitty behavior by the company (and a reminder not to rely on online services for anything, not even storing your shopping list). But it isn't Doctorowian enshitification. It isn't a focus shift from consumers to suppliers to then be able to hold both captive, squeeze them dry, and making the service worse in the process. This is just new management pissing off nerds.