this post was submitted on 10 Jul 2025
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Its simple advertising. If you have to log in once a week or month or however often, and scroll through their store to click on the free games, a good percentage of those will actually buy something based on what they see. Whether its purchased at egs or somewhere else makes no difference.
Besides all that, having it installed on a device means epic can gather information about you while its running, even if you only open it to collect free games.
Thr bottom line is if it cost epic money to give away free games, they simply wouldnt do it, but as it stands it works out fantastic and a bunch of gamers have no idea they are being tricked at all. Thats more than enough reason to simply avoid egs altogether in my opinion.
You don't need the client to connect the games, I just do it via browser. And you don't need it to launch the games either.
Apart from all this, I think they do lose money on the store, and are subsidizing it with Fortnite money. But I could be wrong.