That's the thing, for the big publishers, the end user (consumer) is only part of the puzzle. Investors and business partners (such as licensees) are more important, and have been for years. They bring in the wealth.

End users are neither organized nor informed enough to have a seat at the table. The masses will gravitate towards their big properties and marketing will be shaped to that effect. Acquire said big properties if you don't have them, and make sure all the potential investors know you did.

I disagree, because fundamentally Gamepass is a great deal for consumers. And it’s also a good deal for developers if they know how to use it strategically. Like if your game came out a year ago, and its sales are stalling you can go to Microsoft and ask for a big lump sum, put your game there and stop worrying about month to month sales while you develop the next thing. People like me get to play a game they wouldn’t have never bought otherwise and they get the money to develop the next thing.

It’s not the best deals for all consumers, but it is for many. For example I don’t give a rats ass about owning a “library” because I very very rarely replay games, I have very little time for gaming and the type of game I prefer tend to be on the longer side. Gamepass is great because in between those 50+ hour games I have a large selection of games to choose from and I get to play a bunch of games that I wouldn’t have played otherwise because I wasn’t willing to pay $50 or more for them, like for example Lies of P. Then there’s the exclusive AAA from Microsoft which I happen to enjoy like Doom, Halo, and Gears of War. It saves me a lot of money.

Will Gamepass die at some point? Maybe. Probably. Nothing lasts forever. But there’s no signs that it is dying right now, nor that it is harming the industry at all. In fact it has allowed games that otherwise not see the light of day to become viable.