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What is Reddit really up to? (lemmy.ml)

submitted 1 day ago by Mr_Mr111@lemmy.world to c/asklemmy@lemmy.ml

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I think the majority of people here understand the new issues with Reddit, but today it struck me that there must be a bigger plan. Almost everyone has a “not sure why I was banned” story. Then there’s the severely limited new user journey that needs to be followed in order to eventually become able to “freely” use Reddit. Eg. You can only post in these groups or can’t comment on this etc. All in the name of spam prevention, apparently.

But what if it was more about something else, eg. At some point they l announce that paying for a Reddit premium account allows you to be unbanned and free to do whatever you want.

What other reasons or ideas can you think of, that mass banning users, (some with years of age and contributions, some of them mods.) could be the first step in a plan to capitalize. It might be very obvious to some , I’d like to hear what you think.

It just seems like actively killing your brand is too stupid of an idea for the Reddit creators.

Also… think of how many new users are sent to post on a selected list of sub Reddits , because they have no restrictions. Why would anyone looking to grow their sub Reddit not want to be on that list, yet it’s so limited. Who decided the list? Why?

There is always a bigger plan.

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[–] owenfromcanada@lemmy.ca 11 points 1 day ago (1 children)

It's the same phenomenon as every company that is publicly owned (or aspiring to be)--their only concern is the apparent value of the company. Not the value or quality of the actual product or service, just the stock market value.

Stock market values are based on profitability. There are two ways to increase profitability: increase revenue, and decrease costs. Increasing revenue is hard, especially with social media companies (they cost a lot for how much ad revenue brings in, which is partly why they all sell your data--to increase revenue).

Decreasing costs in the short term is much easier. Fire 25% of the staff, you've just increased profitability by a huge margin, and you get a raise. But wouldn't that lower the quality of the product? Naw, we'll just replace people with AI, who will do a perfectly adequate job. Besides, who the hell cares? It's not like the product matters, it's the numbers!

It's called enshittification.

[–] Mr_Mr111@lemmy.world 2 points 17 hours ago

There’s that word again Enshittification, what a fine addition to the English language. Yeah it’s amazing how the lure of big money changes one’s principles, like that hipster coffee roaster that threw you out for asking for a sugar. Now worth a few billy in the instant coffee trade.