this post was submitted on 25 Jun 2025
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Just got this notification from Humble about another price increase.

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[–] Jimmycakes@lemmy.world -5 points 17 hours ago (1 children)

They aren't losing business if it costs them money to have you as a customer

[–] 9point6@lemmy.world 16 points 17 hours ago* (last edited 17 hours ago)

They are losing business, because revenue goes down.

They will negotiate the prices they pay publishers for a set of keys to use in humble choice to mean they get their 15% cut of the revenue. If a publisher sets the price too high, they'll go elsewhere until they can get their margin.

If they lose ~25% of their subscribers over a ~40% price hike, they will be right back where they started in terms of profit—which is a place where they would consider hiking the price and losing customers.