Just got this notification from Humble about another price increase.
this post was submitted on 25 Jun 2025
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That's about a 40% increase in the amount I have been paying for years without fail, partially at the threat of if I cancel, I lose my grandfathered pricing.
And frankly the quality of the bundles has been dropping for a while.
I guess I finally cancel then. What a silly way to lose business
Edit: and cancelled, happy there was a text box for me to tell them why I'm gone. 8 years of paying monthly apparently
I’m surprised you lasted this long on it I stopped 5+ years ago because of lacklustre offerings. It used to be so awesome :(
There was the odd diamond in the rough, but I agree it has been getting increasingly worse.
Weirdly enough I was staying subscribed because if I quit I'd lose my current price for good. Makes no difference now
While there might have been an odd diamond in the rough I saved so much by cancelling HB and just buying the game directly
On mobile, the feedback selection / form doesn’t have a submit button 🙃
Yup. Though I've been pausing more and more lately. The months where I already own the games because I loved them are ones that I can't blame them for. But there's been plenty that I just wasn't interested in.
They aren't losing business if it costs them money to have you as a customer
They are losing business, because revenue goes down.
They will negotiate the prices they pay publishers for a set of keys to use in humble choice to mean they get their 15% cut of the revenue. If a publisher sets the price too high, they'll go elsewhere until they can get their margin.
If they lose ~25% of their subscribers over a ~40% price hike, they will be right back where they started in terms of profit—which is a place where they would consider hiking the price and losing customers.