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WhatsApp is officially getting ads (www.theverge.com)

submitted 2 days ago* (last edited 2 days ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world

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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] LovableSidekick@lemmy.world 1 points 1 day ago* (last edited 1 day ago) (2 children)

I've never used whatsapp and don't even remember what it's for. Somehow life goes on.

[–] quack@lemmy.zip 1 points 1 day ago* (last edited 1 day ago) (1 children)

I’m guessing you’re in the US. In many parts of the world including where I live, it’s the messenger app. If you don’t have WhatsApp you’re pretty much not communicating with most people.

[–] LovableSidekick@lemmy.world 1 points 2 hours ago* (last edited 2 hours ago)

I am in the US, but it's mostly that I just don't use messenger apps. I send ordinary text messages on my phone or make voice calls.

[–] j0ester@lemmy.world 1 points 1 day ago

It’s not a popular messaging app in the US. It is in many other countries though. I use it to talk to my wife’s family.