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What If We Made Advertising Illegal? (simone.org)

submitted 1 week ago by sundrei@lemmy.sdf.org to c/mildlyinteresting@lemmy.world

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The idea feels like sci-fi because you're so used to it, imagining ads gone feels like asking to outlaw gravity. But humanity had been free of current forms of advertising for 99.9% of its existence. Word-of-mouth and community networks worked just fine. First-party websites and online communities would now improve on that.

The traditional argument pro-advertising—that it provides consumers with necessary information—hasn't been valid for decades.

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[–] Prime_Minister_Keyes@lemm.ee 18 points 1 week ago (1 children)

It blew my mind when I read that snacking wasn't a thing until rather recently. In the past, there were three meals a day, if you were lucky.
Nowadays, we all are constantly told by advertising to "take a break" and stuff ourselves. Take a break from what? Sitting in an office chair? Who is really tilling the soil from dawn to dusk anymore? And then they wonder about the worldwide obesity epidemic. A big mystery, indeed.

[–] FellowEnt@sh.itjust.works 11 points 1 week ago

The first use of the tagline 'Have a Break. Have a Kit Kat', written by the agency's Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar.