Many conservative American women strive to look like this, not just the news anchors. Among the women in orbit around Trump there are several with this same look. It's all very artificial, with lots of makeup and plastic surgery, but apparently it's an ideal in Republican circles.

This is actually a very big thing in conservative areas. It's like they all want to be that princess that they were told they were at 3 years old.

Some have suggested it's because of puritanical upbringing. Girls learn how to do their makeup and the like by experimenting etc, but many puritanical families may act like a teen doing so is "dressing like a whore" or something. So they grow up it having the experience,and don't know what to do so just imitate what they think they should look like instead of finding the look that looks good on them.

The explanation is simple - they're literally Nazis, and they like the Aryan archetype.

It is what their owner men want.

MAGA style

TV executives like Roger Ailes setting a standard conservative news anchorwoman aesthetic to draw in their target audience who goes for that classic American blonde. No ethnic minorities need apply. Pant suits discouraged: gotta put those gams behind transparent counters to work for the leg cam.

I think television in general put way too much makeup on women but maybe that's just what I think.

https://www.imdb.com/title/tt6394270/

And without the stock ticker they do look fatter, don't you think?

They think the stepford wife look is a vibe. (It isn't.)

You see it a lot in this waking nightmare.