this post was submitted on 02 Apr 2025
851 points (97.3% liked)
Technology
68305 readers
4354 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related news or articles.
- Be excellent to each other!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
- Check for duplicates before posting, duplicates may be removed
- Accounts 7 days and younger will have their posts automatically removed.
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Also wouldn't this be directing a ton of money to google? (or I guess any other ad provider)
The advertisers are paying for the opportunity either way. Clicks cost them more money than just displaying the ad. Useless clicks cost them money for nothing.
The advertisers could be paying based on interactions and/or their rates could be negotiated around interaction, so unless a sizeable number of people use this it would be giving money to Goog
No, because it devalues their click through, as no sales will result from those clicks.
It's kinda like printing money, there's more of it, but the overall value hasn't increased.
In the short term, I would think so.
In the long run, it makes it less appealing for companies to advertise, because they would have larger costs while having less sales. That, in return, hurts Google as advertisers don't want to pay as much anymore. If 80% of all users used this extension, advertisers would have to pay more than ever, while having only 20% of all users can be reached (simplified, of course).
Or in short, it's designed to hurt the system as a whole, not specific companies.