CraftBeerMemes

Often not, actually. There are some relatively local and craft-y brands, but a lot of the time it's imports or local industrial brewers like Beck's trying to capitalize on the hype.

Granted, if I lived 500km to the southeast, I'd probably complain that every craft beer is bavarian weissbier or helles - those are local, craft (bavaria has a ton of small breweries) and at least not quite as offensive to my tastebuds as pale ale, but still fairly boring.