this post was submitted on 20 Mar 2025
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Apple TV+ is losing $1B+ annually even as its subscriptions grew to ~45M in 2024; Apple has spent $5B+ per year on content since its 2019 debut. (www.rte.ie)
submitted 1 day ago* (last edited 1 day ago) by Tea@programming.dev to c/technology@lemmy.world
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Apple is losing more than $1 billion a year on its streaming service Apple TV+, the Information reported today, citing two people familiar with the matter.

Apple has spent more than $5 billion a year on content since launching Apple TV+ in 2019 but trimmed that budget by around $500 million last year, the report said.

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[–] Semi_Hemi_Demigod@lemmy.world 1 points 1 day ago (1 children)

They can extract value from just the existence of your account. If they wanted to run an ad campaign to convince people to use them they can cross reference your email and any other demographic info.

Someone - maybe not you but someone like you - will buy an Apple product because of this.

Source: I used to work for a big data company

[–] Ulrich@feddit.org -2 points 1 day ago (1 children)

Doesn't sound like something worth $1B

[–] Crashumbc@lemmy.world 1 points 1 day ago (1 children)

That is pocket change for Apple. They have so much money they literally don't know what to do with it.

[–] Ulrich@feddit.org -3 points 1 day ago (1 children)

Do you go around throwing your pocket change into the streets?

[–] brrt@sh.itjust.works 0 points 1 day ago (1 children)

So since Apple is probably not just throwing money away… what other reason could they have?

[–] Ulrich@feddit.org -1 points 1 day ago

Poor planning?