Felix Mikolasch, data protection lawyer at noyb: “Mozilla has just bought into the narrative that the advertising industry has a right to track users by turning Firefox into an ad measurement tool. While Mozilla may have had good intentions, it is very unlikely that 'privacy preserving attribution' will replace cookies and other tracking tools. It is just a new, additional means of tracking users.”

Sigh... I cannot for the life of me figure how anyone could think that enabling PPA (even by default) means that advertising industry has somehow right to track folks. Like dude, the entire point of PPA is that advertisers could then get to know if/when their adverts are working without tracking people.

The argument that "It is just a new, additional means of tracking users" also doesn't really make sense - even if we assume that this is new means of tracking. I mean, sure it technically is new addition, but it's like infinity+1 is still infinity - it doesn't make a difference. The magnitude of this one datapoint is about the same as addition of any new web api (I mean there are lots that shouldn't exist - looking at you chromium.. but that's besides the point).

File a complaint over use of third-party cookies and actual tracking if you want to be useful - this complaint just makes you look like an idiot.