Firefox

20262 readers

4 users here now

A place to discuss the news and latest developments on the open-source browser Firefox

founded 5 years ago

MODERATORS

k_o_t@lemmy.ml

Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising (blog.mozilla.org)

submitted 10 months ago by Vincent to c/firefox@lemmy.ml

40 comments fedilink hide all child comments

An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

you are viewing a single comment's thread
view the rest of the comments

[–] LWD@lemm.ee 1 points 10 months ago* (last edited 2 weeks ago) (1 children)

deleted by creator

[–] Vincent 1 points 10 months ago (1 children)

...except when you assume that data gets leaked despite literally nobody having been able to point to anything that indicates that it's happening?

[–] LWD@lemm.ee 1 points 10 months ago* (last edited 2 weeks ago) (1 children)

deleted by creator

[–] Vincent 1 points 10 months ago (1 children)

Here:

When a user interacts with an ad or advertiser, an event is logged in the browser in the form of a value. That value is then split into partial, indecipherable pieces and then encrypted. Each piece is addressed to a different entity — one to Divvi Up at ISRG and one to Mozilla — so that no single entity is ever in possession of both pieces. (...) As an additional protection, the pieces are submitted to Divvi Up and Mozilla using an Oblivious HTTP relay operated by a third organisation (Fastly). This ensures that Divvi Up and Mozilla do not even learn the IP address of the indecipherable piece they receive.

[–] LWD@lemm.ee 0 points 10 months ago* (last edited 2 weeks ago)

deleted by creator