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Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising
(blog.mozilla.org)
this post was submitted on 22 Aug 2024
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Mozilla by itself doesn't have the influence to change it, but with Mozilla's help (i.e. this experiment), others do. Specifically, legislators can have more freedom to implement strict privacy-protecting measures if they have proof that an alternative is available that doesn't cost lots of voters their jobs.
But you can't provide that proof if you don't run the experiment.
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No, of course not :) I am proposing that governments curb privacy-invasive tracking, i.e. that the only way advertisers will have left to measure the impact of their ads, is non-invasive methods like PPA.
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Because the proposal itself appears to be good? I am not tribal enough to reject world peace if Facebook proposes it.
I also don't see how the proposal would lead to a Facebook monopoly.
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