I've only bought ic! Berlin and Mykita the last 3 pairs of sunglasses (both are German companies). They both use these tensioned metal hinges instead of screws, which makes them hold up really well. I consider them both BIFL brands that are infinitely better than that luxotica crap.
Highly recommended!
I feel like this is definitely what's happening to video games, which I consider to be an artform just like film. Everything is made to attract the widest possible audience, and A/B tested until it's soulless altogether.
Making art as a group is stupid hard, and at scale it just seems nearly impossible. So unfortunately scale / growth at the cost of everything else is gonna make bad art.
But even if it's bad art, it can still sometimes make lots of money. And company execs will throw billions away for a shot at the big payout, and then rarely pay the price when they inevitably fail - just sacrifice the workers (who probably knew shit was bad to begin with but had no power to do things different).