Sold to consumers as “immersion” but likely makes money on the back end from advertising.
I also imagine it creates a game preservation issue if there was some sort of disagreement or failure to extend contract. I believe that’s what happened with music licenses so I’m imagining it may be similar with in game advertising?
Full disclosure this is mostly speculation, I’m not entirely sure how all of it truly works.
Hispanic here, I grew up using “gringo” specifically for people from the U.S. despite skin tone.
Canadians are “Canadiense”, English are “Ingles” but United States? “Estadounidense”? It’s sort of like saying “United Statian” but arguably more “correct/proper”
Gringo is just much faster/easier to say.
That being said this can vary a little from one Latin-American country to another.