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Firefox wants to expand their testing of the 'Privacy-Preserving Attribution' functionality (blog.mozilla.org)

submitted 8 months ago by x00z@lemmy.world to c/firefox@lemmy.world

4 comments fedilink

GPT summarize:

Mozilla's latest update on Privacy-Preserving Attribution (PPA) discusses its testing phase in Firefox, focusing on privacy in digital advertising. The prototype allows aggregated ad measurement without revealing individual user data, using cryptographic techniques and partnerships with entities like ISRG and Fastly. PPA aligns with privacy laws like GDPR and is being tested in controlled environments, such as ads for Mozilla VPN on the Mozilla Developer Network (MDN). Mozilla aims to refine PPA through feedback and expand testing while ensuring transparency and collaboration.

Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising (blog.mozilla.org)

submitted 8 months ago by yoasif@fedia.io to c/firefox@fedia.io

9 comments fedilink

An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising (blog.mozilla.org)

submitted 8 months ago by Vincent to c/firefox@lemmy.ml

40 comments fedilink

An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.