I took a look at the article and the authors. The senior author is a computer science guy focused on researching online harmful behavior.
It's quite telling that he has no humanities training whatsoever in his academic background. A CS guy doing humanities research without any training in humanities.
I myself fit the description of guy from a hard quantitative science background who delved into humanities and social sciences research. I'll honestly say to you: the only thing worse than a humanities researcher who eschew any type of quantitative research as "positivist reductionism" is a "hard science guy" who thinks he^[1]^ doesn't have to give a shit to the work that was done by humanities researchers because "numbers will tell me everything I need to know".
[1] Masculine referents 100% intended because it's usually a guy.