All of the above. The mental game, especially in martial arts, is a big part of the match. Also it creates buzz and is effective marketing.
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I just kept imagining that one Key and Peele fight skit lol.
For boxing specifically, it is absolutely part of the fighters' marketing strategies.
For sports in general, trash talking during a game is "real." Extended beefs that get major media coverage might be intentionally played up for publicity.
Yeah I guess it just depends overall on the players mental stability, some players can be calm throughout and some can easily be triggered. So yeah you're right.
The latter but fighters can have bad blood between them too, making it much more organic (Khabib vs. Connor, for instance).
Ahh, so it's a bit of both sometimes then. That makes sense.