Tim who? What happened to Tim Apple? Did they fire him?? Why is everyone named Tim?
this post was submitted on 09 Jul 2025
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I hope this means well since the all encompassing "liquid glass" is a horrible design. An update for the sake of change, serving no other purpose.
Even its introduction/presentation at this year's WWDC did not mention the rationale behind why the UI design needs to change and why it needed to cover a myriad of devices with different input and output devices.
Even Apple has acknowledged it by toning down the transparency in lieu of readability, and still looks ugly.
I believe they are aiming for convergence with AR OS UI and that the widely panned vision pro is something they have much more planned for over the next 10 years
basically the vision pro is the newton, and in 5-10 years when an AR device that looks much closer to glasses than ski goggles with a huge external battery pack and costs closer to $1000 than $3500 (or who knows, maybe $3500 is more normalized as a phone price by then ha) those will be akin to the iphone
If they pull it off it will be a big deal (assuming no one beats them to it, though clean software is very meaningful). It won’t though unless apple changes their operating procedure. Typically they just throw out some pretty polished first party apps and a few key partnered 3rd party apps to show off features. Then they expect 3rd party devs to fill the gaps. This worked for the iphone because there was a built in base; I needed a phone and theirs was objectively better than the competition when it dropped.
But a 4 figure goofy pair of glasses? That’s the vision pro and VR problem all over again. Niche purchase for enthusiasts. If you get the price down to $1000 more people will buy it, sure, but not that many, I bet.
Yes, a convergence maybe on their cards. That would explain why they want to bring liquid glass to all their devices.
Though I am not sure why it necessitates having a software UI language which is aggressively similar across all devices, to the point it is detriment to some devices(all non-Vision Pro devices, IMO).
Having a consistent design philosophy across their devices should have been the goal, allowing for freedom in UI design that suits better to the individual form factor and input and output mechanisms.
Instead, we got whatever this is.
Don’t put the hardware designers in charge of the software design. You’d think they’d learned this lesson when Jony Ive rolled out iOS 7 and they had to undo all his changes over the course of the next three years.
Even better, they now directly report to a supply chain expert.