It's not really a secret that the advertising industry is about to get upended by AI - one reason big platform companies like Google and Meta have been so deeply invested in photo and video generation is because they know the first heavy users of those tools will be advertisers on their platforms. But no one's ever really just come right out and said it - until today, when Meta CEO Mark Zuckerberg sat down with *Stratechery'*s Ben Thompson and basically said his plan was to more or less eliminate the entire advertising ecosystem, from creative on down. Here's the quote - Zuck was talking about how AI has already improved ad targeting, but now Meta is thinking about the ads themselves:
Zuckerberg: But there's still the creative piece, which is basically businesses come to us and they have a sense of what their message is or what their video is or their image, and that's pretty hard to produce and I think we're pretty close.
And the more they produce, the better. Because then, you can test it, see what works. Well, what if you could just produce an infinite number?
Zuckerberg: Yeah, or we just make it for them. I mean, obviously, it'll always be the case that they can come wit …
Read the full story at The Verge.
From The Verge via this RSS feed