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Don't own APL (outside of an ETF) & enjoy my Android phone, that said...
Growing an entertainment division isn't so much losing money, it's an investment.
And, creating a library of content you monetize for decades to come is also an investment not a loss.
I love several of their shows but I’m not doing subscriptions anymore.
Same here, quality shows. But the value is not there in subscriptions.
Must have lost hundreds of dollars paying subscriptions for media services i rarely find anything good on. Now they are all cancelled since a year back.
It's the old HBO, high quality, sometimes high-concept shows.
But HBO had movies (a lot of movies) to keep it popular, Apple TV doesn't really have the same level.
As HBO continues to sink into the dirt, there might be room for Apple to reclaim some of the higher-income customers, but we also don't have a solid streaming genre specialization yet, ie you go to netflix for romcoms, you go to Max for fantasy like HoD.
Until we have some level of specialization, everyone has to either subscribe to everything, or hop between/borrow friends accounts, and Apple TV is the least worthwhile because it has so little 'netflix noise' like the old days had infinite reruns of The Office.