I used to have a Villa season ticket but I just gave up when the number of matches being moved from 3pm Saturdays meant I had to dedicate entire long weekends for an entire season as to when a match could be moved to, thanks to TV. Its gotten even worse now for Villa as we are the joint 4th highest for TV selection, its actually pretty damn rare for us to have a game at 3pm Saturday.
Couple that with frankly insulting Champions League ticket prices (around £90 for the Holte plus travel and parking), it just makes it too expensive to go regularly now even with cherry picking matches. I could go away as thats been cheaper tickets, but cost of travel and the even bigger time commitment at random days of the working week just make it unachievable. If you don't maintain your away booking record you end up at the bottom of the booking queue and when the likes of Club Brugge have only 1400 away tickets shit like that matters.
Its kind of tough thanks to PSR that the clubs budget was considerably less than the established clubs we competing against, and we have to increase income so I understand why its gone up even if I don't agree with its impact to fans.