this post was submitted on 20 Feb 2025
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Summary

The CDC has halted its “Wild to Mild” flu vaccination campaign, which used animal imagery to illustrate how immunization can lessen flu symptoms.

The campaign was discontinued following a review by the Department of Health and Human Services during Robert F. Kennedy Jr.’s early tenure at HHS.

The decision comes amid a severe flu season with record hospitalizations, despite the campaign’s effectiveness in reaching millions through digital and transit ads.

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[–] cabron_offsets@lemmy.world 5 points 3 days ago