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Mozilla’s brand update gives its old T-Rex logo a fresh new look (www.theverge.com)

submitted 9 months ago by pnutzh4x0r@lemmy.ndlug.org to c/firefox@lemmy.ml

14 comments fedilink hide all child comments

Mozilla has overhauled its branding to pay homage to its Netscape roots and better distinguish the wider organization from its Firefox web browser. The most notable change is to the company’s logo: what was previously a sans-serif wordmark styled as “Moz://a” has been updated to correctly spell out the Mozilla name, featuring a new customized typeface and an M-shaped flag.

According to Mozilla, the flag symbolizes the brand’s “activist spirit.” That fits with the image that the Mozilla Foundation, which is leading the company, is attempting to build: describing itself as “a non-profit organization that promotes openness, innovation, and participation on the Internet” and regularly releasing privacy reports that investigate tech companies’ policy and security practices.

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[–] Ugurcan@lemmy.world 15 points 9 months ago* (last edited 9 months ago)

I wonder which ad agency come up with this brilliant hand-washing propaganda after all the shit Mozilla grabbed since the new CEO was in.

[–] davel@lemmy.ml 15 points 9 months ago

Mozilla has become a mockery of its former self, so fair enough. “Activist spirit” my ass.

[–] thingsiplay@beehaw.org 12 points 9 months ago (1 children)

It's a T-Rex? I always thought the old logo was a play on Godzilla, because the name Mozilla was similar.

[–] Ephera@lemmy.ml 8 points 9 months ago

Wikipedia says that, yes, it was originally a play on Godzilla, and also green, back when it was still internal to Netscape.
When they started setting up the Mozilla Foundation, a new design was created, of a red T-Rex.

https://en.wikipedia.org/wiki/Mozilla_(mascot)

[–] MrSoup@lemmy.zip 11 points 9 months ago

Doug

[–] Chewy7324@discuss.tchncs.de 9 points 9 months ago* (last edited 9 months ago) (1 children)

I like the Moz://a branding, altough most people wouldn't get it, so it makes sense to switch to correct spelling.

Whether the T-Rex is the coreect choice, is another question. I do like that it feels more creative than the basic, reduced logos of today.

Edit: I do like the new Logo. It looks good and it does match its "activist spirit". Mozilla the corporation is different from the foundation, and I do believe, that Mozilla is closer to its roots than all other browser vendors - including the reskins of Chromium.

[–] LWD@lemm.ee 3 points 9 months ago* (last edited 3 weeks ago) (1 children)

deleted by creator

[–] Chewy7324@discuss.tchncs.de 2 points 9 months ago

I didn't know it was chosen not even 10 years ago, as it felt like it could've been around for longer.

[–] hperrin@lemmy.world 6 points 9 months ago

Yep, that’s what it needed. A new look. Definitely not new management. Just a new look.

[–] aaaaace@lemmy.blahaj.zone 6 points 9 months ago

If I ran it I'd rename the dinosaur to T-rexiera

[–] SpaceNoodle@lemmy.world 4 points 9 months ago

Glad to hear they're focusing on the really important things.

[–] shnizmuffin@lemmy.inbutts.lol 3 points 9 months ago

Wow, decisions were made with those new fonts. 😬

[–] Midnitte@beehaw.org 3 points 9 months ago

Goddamn lock ness monsta