How do thing like rich media, groups, etc work on sms? All these features are baked into messaging apps over data...
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https://en.wikipedia.org/wiki/Multimedia_Messaging_Service
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS (Short Message Service) capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.
SMS does support group messaging too, but I don't know the term for the protocol there.
A long time ago (approx 14 years back) I remember switching from prepaid to an actual subscription that included data. Back then it was probably 150min/SMS and 200mb a month. When told about WhatsApp I could finally ditch SMS and not worry about certain limits. As WhatsApp also worked on WiFi I could send as much text messages as I wanted.
maybe ask the metric system?