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this post was submitted on 28 Jun 2023
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Technology
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It's a bit of a chicken-egg problem. But I'm leaning towards Google in this case.
Google is an advertising company. They get paid to show certain results higher, while balancing relevant results by the number of visits and matching key phrases. This is essentially what SEO is.
There are reports of people having to create a separate website designed for SEO, filled with buzzwords and useless fluff, just to show up on searches. It's a combination of bots, LLM, SEO, and '00s/'10s tech companies actually needing to make money that leads to screwing over the user and their experience to squeeze more profits.
I think this is a very accurate description of the problem. A company can do anything for money, and we feel those effects in the declining quality of search results as everyone dances to the repetitive tunes of SEO. It could be possible to persuade Google to adopt and apply better Internet ethics, but I feel like moving away from large companies like Google and adopt other alternatives is the best solution altogether. Just cut it from the root.